Businesses are increasing their budget for digital advertising every year. In fact, the total online spend is expected to increase from $151 billion in 2015 to $204 billion in 2018. Digital advertising is growing because consumers are spending more time online via computers and mobile devices. Additionally, digital advertising provides more targeting mechanisms than traditional media.<\/p>\n
600 million \u2014 that\u2019s how many Instagram users there are all over the globe. Over 75 million of them interact on a daily basis. Additionally, almost 76% of Instagram users live outside the US \u2014\u00a0an entire new market for your business to access. With such a large base of regular users, Instagram is the ultimate platform to globally reach your target audience.<\/p>\n
On Instagram, there are over 40 billion photos shared and 3.5 billion likes every single day. Engagement rates on Instagram stay consistent at 4.2% while engagement on other social media platforms such as Facebook and Twitter are between 0.3 and 0.7%. The reason that engagement is drastically higher on Instagram is because it\u2019s highly visual and easy to use, making it quick to absorb information as well as allowing a much wider range of people to interact with each other.<\/p>\n","protected":false},"excerpt":{"rendered":"
Digital advertising is growing Businesses are increasing their budget for digital advertising every year. In fact, the total online spend is expected to increase from $151 billion in 2015 to $204 billion in 2018. Digital advertising is growing because consumers are spending more time online via computers and mobile devices. Additionally, digital advertising provides more […]<\/p>\n","protected":false},"author":1,"featured_media":159,"parent":6,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-service.php","meta":{"footnotes":""},"class_list":["post-108","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/pages\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/facemyads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108"}],"version-history":[{"count":17,"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/pages\/108\/revisions"}],"predecessor-version":[{"id":243,"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/pages\/108\/revisions\/243"}],"up":[{"embeddable":true,"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/pages\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facemyads.com\/index.php?rest_route=\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"https:\/\/facemyads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}