Service Privacy Notice
Effective as of April 22, 2024
FaceMyAds and its subsidiaries and affiliates (“we”, “our”, or “us”) is an independent marketing technology company offering intelligent, data-driven advertising and marketing services and solutions designed to accelerate growth for businesses of all sizes (“Services”).
This Service Privacy Notice outlines the types of data we collect from you and explains how, why, and when we collect this data to provide our Services to our Customers. In this Policy Notice, “Customer” refers to any business, brand, marketer, and/or advertiser utilizing FaceMyAds’s Services. This notice also details your rights concerning your data, including the right to opt-out of interest-based advertising. For further information, please refer to our Trust Center or Contact Us section.
Note: This Privacy Notice does not cover data collected when you visit a FaceMyAds website, https://www.facemyads.com/. For data collection details on our websites, please visit the FaceMyAds Website
Table of Contents
1. About FaceMyAds’s Services
2. What Data We Collect
3. How We Use the Data We Collect
4. Data Sharing
5. Aggregated and De-Identified Data
6. Cookies and Related Technologies
7. Non-Cookie Technology for Tracking Outside European Territories
8. Your Choices and Opting-Out of Interest-Based Advertising and Analytics
9. Data Retention
10. Security
11. International Transfers
12. Information for European Territory Residents: Our Legal Basis and Your Rights
13. Information for California Residents Only
14. Information for Virginia, Connecticut, Colorado, and Utah Residents Only
15. Make a Privacy Request
16. Information For Individuals Located in Brazil
17. Changes to this Service Privacy Notice
18. Contact Us About Questions
1. About FaceMyAds’s Services
FaceMyAds is a marketing technology firm helping businesses, both large and small, leverage data-driven solutions to promote their products effectively. Our technology, driven by machine learning and integrated data platforms, extends beyond simply serving digital ads. It provides companies deeper insights into audience interests, enhancing customer acquisition and retention through tailored marketing strategies.
FaceMyAds operates two primary divisions:
1: Focuses on e-commerce marketing platforms for Direct to Consumer (D2C) businesses, simplifying and economizing targeted advertising and cross-channel marketing.
2: Caters to Business to Business (B2B) marketing, helping companies identify and reach decision-makers across multiple channels, enhancing the effectiveness of marketing campaigns.
Interest-Based Advertising
Our technology enables us to show ads and send emails that are likely to be of interest to you by aligning with your specific interests. This process enhances the relevance of the ads you see, which not only benefits you by providing tailored content but also supports publishers by helping to fund the content available for free each day.
Example of Interest-Based Advertising
Imagine you’re looking for comfortable work-from-home attire. You visit a loungewear website but don’t make a purchase immediately. Later, while browsing other sites, you see ads for the loungewear site you visited earlier, possibly offering discounts or new products, encouraging a revisit and purchase.
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2. What Data We Collect
We collect various data types to provide and enhance our Services, which include:
Data You Provide: Includes email, contact details, and customer relationship data provided by our Customers for targeted advertising.
Data We Collect Automatically: Comprises cookies, device information, IP addresses, and browsing activity to understand and enhance user engagement with ads.
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3. How We Use the Data We Collect
We utilize collected data to:
Target and personalize advertising to enhance online experiences.
Provide insights to our Customers on the effectiveness of their marketing efforts.
Support operational and technical service delivery.
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4. Data Sharing
Data may be shared with:
Customers, for business and marketing insights.
Advertising partners, for ad delivery and effectiveness tracking.
Service providers, for operational support.
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5. Aggregated and De-Identified Data
We aggregate and anonymize data to prevent it from being associated with any identifiable individual. This data is then used for enhancing our machine learning algorithms, analytics, and other business functionalities. We may also share this aggregated information with our subsidiaries and affiliates to improve our collective services.
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6. Cookies and Related Technologies
FaceMyAds employs cookies, pixels, and similar technologies to enable our Services. These tools help us understand user behavior and tailor advertisements accordingly. You can manage your cookie preferences or opt out at any time, ensuring control over your data privacy.
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7. Non-Cookie Technology for Tracking Outside European Territories
For users outside European Territories, we may use technologies other than cookies to recognize devices and provide targeted advertising. This includes tracking user interactions and effectiveness of our advertising without relying solely on cookies.
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8. Your Choices and Opting-Out of Interest-Based Advertising and Analytics
You have control over how your information is collected and used. Our platform offers mechanisms to opt-out of receiving targeted ads and to manage how your data is used for advertising purposes. Detailed instructions and options for opting out are available on our website.
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9. Data Retention
We retain customer data only as long as necessary to fulfill the purposes outlined in this notice or as required by law. When data is no longer needed, we securely delete or anonymize it.
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10. Security
We implement robust security measures to protect data against unauthorized access, alteration, disclosure, or destruction. Our security practices are continually reviewed and enhanced as necessary.
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11. International Transfers
We may transfer the personal information we collect to countries other than the country where the data was originally collected. These countries may have different data protection laws. In such cases, we ensure that adequate safeguards are in place to protect your data according to the level of privacy protection in your country.
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12. Information for European Territory Residents: Our Legal Basis and Your Rights
If you are from the European Territories, we process your data based on consent or other legal bases, such as our legitimate business interests. You have specific rights under GDPR, including access, correction, deletion, and portability of your data. More information on these rights and how to exercise them is provided on our website.
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13. Information for California Residents Only
This section supplements our general privacy notice under the California Consumer Privacy Act (CCPA). It includes details about the categories of personal information we collect and the purposes for which we use that information.
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14. Information for Virginia, Connecticut, Colorado, and Utah Residents Only
Residents of these states have specific rights under their state privacy laws. This section provides information on how those rights can be exercised, including how to access, correct, delete, or opt out of the sale of personal information.
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15. Make a Privacy Request
To request access to or deletion of your personal information, or to exercise other data rights, this section provides detailed instructions and contact information to submit your request effectively.
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16. Information for Individuals Located in Brazil
This section addresses the requirements of the Brazilian General Data Protection Law (LGPD), including how we process and protect the personal data of individuals located in Brazil and their rights under the LGPD.
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17. Changes to this Service Privacy Notice
We may modify this notice from time to time. Any changes will be posted on this page with an updated revision date. If the changes are significant, we will provide more prominent notice or obtain your consent as required by law.
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18. Contact Us About Questions
If you have any questions or concerns about this privacy notice or our privacy practices, please contact us at [email protected]. We are committed to addressing your privacy concerns.
