Get Previous Visitors Back To Your Landing Page With Retargeting
Retargeting is a type of display advertising that targets users who have previously been to your site but not converted. Users are shown a banner ad enticing them to come back to the site and complete a purchase. While display advertising has often been the realm of brand advertisers with big budgets, retargeting has enabled direct response advertisers to buy display in a way that returns a very strong ROI.
The great thing about retargeting? We target people who have already expressed an interest in your site (they've visited it before, after all) and bring them back again for a second chance to convert. That's why the click-through and conversion rates for retargeted ad campaigns are huge compared to standard banner advertising.
